| Exchange | Impressions Won | Total Spend | Client Revenue | Net profit | Effective CPM | Margin |
|---|---|---|---|---|---|---|
| Loading… | ||||||
Every win, click and fee is a double-entry ledger entry. The value below is the SHA-256 of the whole journal; a changed journal gives a different value.
Bids are capped at mean + k·σ of observed clearing prices, per exchange and IAB category. A cell uses the bootstrap prior until it has seen 5 auctions.
| Exchange | IAB Category | Observations | Learned Mean CPM | Std Dev CPM | Cap Bid (k=0.5) | Source |
|---|---|---|---|---|---|---|
| No data yet. | ||||||
Simulates trading days: frequency caps reset, pacing recalculates, auctions clear against the market model, and the ledger records P&L.
| Day | Impressions | Clicks | Conversions | Spend | Revenue | Daily Profit | Cumulative Profit | Daily ROI |
|---|---|---|---|---|---|---|---|---|
| No runs yet. | ||||||||
Runs a strategy over a simulated market regime and reports profit, drawdown and Sharpe/Sortino.
Tunes bid shading, minimum margin and pacing by tournament selection and Gaussian mutation.
| Generation | Best Fitness | Average Fitness | Best Profit (USD) | Best Sharpe |
|---|---|---|---|---|
| Click 'Evolve Chromosomes' to train the genetic algorithm. | ||||
Send one OpenRTB 2.5 bid request to the engine and see its decision.
No request sent yet.
Every media cost, advertiser charge and fee is a double-entry ledger entry. The SHA-256 of the journal is below.